Market Research Template for Survey Findings and Launch Decisions

Cover slide for an example refill-service study by Lumen Insights, titled Market Research with the subtitle From customer signals to launch decisions.

Illustrative survey bar chart of top purchase priority among 200 single-choice responses: convenience 50%, price 30%, sustainability 20%.

• • Convenience: 50% (100)
• • Price: 30% (60)
• • Sustainability: 20% (40)
• • Make refilling easier before expanding the offer.

Three numbered rows frame the study: the decision to pilot a refill subscription, the urban household audience and the question of what drives first purchase.

• • Decision: Pilot a refill subscription
• • Audience: Urban households
• • Question: What drives first purchase?

Research plan table listing each method, its sample size and purpose: interviews, a survey and a usability test.

A three-step interview guide connected by a timeline line, from asking about the previous purchase to grouping consented notes into themes.

• • Ask about the previous purchase
• • Probe friction in storage and refilling
• • Group consented notes into themes

Illustrative usability results table showing how many of 8 participants completed each ordering task.

• • Find refill option: 7 of 8
• • Choose frequency: 5 of 8
• • Review order: 8 of 8

Two findings, convenience ranking first in the survey and frequency selection creating friction, converge on one recommendation to simplify the subscription controls.

• • Convenience ranks first in the survey
• • Frequency selection creates friction
• • Simplify the subscription controls

Closing next-steps slide with three numbered actions for piloting and refining the refill offer.

• • Pilot one refill offer
• • Review repeat use after 30 days
• • Refine the journey before scaling