Free template
Marketing Presentation Template for a Product Launch Campaign Plan
This marketing presentation template helps a brand team pitch a product launch campaign and leave with an approved budget. The eight-slide PowerPoint deck follows an example sparkling tea brand, LILT, through its Spring 2027 launch: a bold cover, a $50,000 channel budget bar chart split across creator stories, sampling events and paid social with share of budget, and three audience scenes matching busy commuters, creative teams and weekend explorers to a channel. It continues with a product benefit slide, a four-step customer journey from Discover to Repeat, a three-wave March–May launch timeline with named owners, and a launch KPI table setting targets for sampling interactions, first orders and creator assets before closing on three next steps. The design layers paper-craft citrus slices, leaves and confetti dots over a soft lilac background, with heavy plum-and-mustard headlines and round coloured icons. Figures are marked as an example scenario or illustrative data. The PPT slides can be downloaded or converted to Google Slides, where fonts may need a quick check.
Explore Deckgist's AI presentation maker to turn campaign briefs or launch planning notes into structured, editable marketing slide decks.
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What’s included
Marketing presentation cover: Make everyday feel brighter
Cover slide for the LILT Spring 2027 product launch, with a bold plum and mustard headline beside a paper-craft sparkling tea bottle surrounded by citrus slices and leaves.
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Three channels. One bright launch: channel budget bar chart
Launch budget of $50,000 shown as a horizontal bar chart across creator stories, sampling events and paid social, with a share-of-budget column; data is marked illustrative.
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A better pause for city routines: target audience segments
Three illustrated audience scenes, each with a short need statement and a matched marketing channel.
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Small pause. Bright mood: product benefits
Product positioning slide for sparkling tea for everyday moments, with three paper-craft icons for the main benefits.
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From first look to first sip: four-step customer journey
A simple journey from awareness to lasting habits, shown as four numbered steps connected by arrows.
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Build momentum in three waves: launch timeline with owners
Three-wave launch timeline from March to May 2027, each wave with an icon, a focus and a named owner.
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Measure the first meaningful actions: launch KPI table
KPI table listing each launch metric with a target and an owner, beside a clipboard chart illustration; values are marked as illustrative data.
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Ready for a brighter launch: next steps
Closing slide with three numbered next steps for approval and a handwritten sticky note reading Let's make it brighter.
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Best for
- Product launch campaign pitch to marketing leadership
- Channel budget allocation review for a new product
- Target audience and channel planning workshop
- Customer journey walkthrough from awareness to repeat purchase
- Launch KPI and owner briefing for a campaign team
Who this template is for
- Brand and product marketing managers
- Marketing campaign planners
- Consumer goods and beverage marketing teams
- Growth and e-commerce leads
- Marketing agencies preparing client launch pitches
Features of this template+
- Horizontal bar chart splitting a launch budget across three channels with a share-of-budget column
- Three illustrated audience scenes, each paired with an icon, a need and a matched channel tag
- Four-step Discover, Try, Buy, Repeat customer journey with numbered paper-craft icons
- Three-wave launch timeline and KPI table with targets and named owners, labelled as illustrative data
- Lilac background with paper-cut citrus collages and bold plum-and-mustard headlines
- Editable PowerPoint slides that can also be converted to Google Slides
